Cultural
Marketing Public Relations is an integrated marketing
communications consultancy specializing in niche strategic
marketing to reach businesses and consumers. Our
specialties are in both general and
multicultural markets, as well as many niche markets that
include technology, new media and new age segments.
We understand how to effectively reach
your customers by our expertise in consumer
behavior. Consumer
behavior
requires understanding the psychographics
of why people buy and what they choose one product over another.
The experience that a consumer takes with them during the
purchase of your product or its use can make the difference
between your products and services being considered "just there"
versus being exceptional.
Our MarCom services
includes research and analysis, developing
strategic marketing objectives, and the design and execution of
marketing strategy plansbooks. We also provide and serve
as strategic counsel to management.
Our
capabilities include marketing strategy, public and media
relations, Search Engine Optimization, Internet Marketing, Blog
development, brand building, promotions, event sponsorship, developing community
relations that build brand awareness and equity, consumer
behavior, advertising and other creatives. These services
also include developing appropriate media content for websites,
press releases, press kit content and other creatives.
Our Internet marketing
services leverage online public relations and search
engine optimization strategies with online buyer behavior. Our multicultural
services are designed with an
understanding of in-culture nuances and lifestyle.
For all of our clients, each program is a customized
assessment based on their actual business, industry and market
profiles. We do not work from 'templates' because we
believe that each client is unique.