A corporation that
provided
indoor environmental energy services and products that included lighting, air
cleaners and subtle energy EMF protection products had
been relying on advertising in their city's New Age
newspaper and magazine media. Consistent advertising
was proving to be very expensive and had a long term and
unknown versus a short term pay back time frame.
Solution:
A dual channel solution
was implemented. Media articles were secured about
the company and their lighting products, which was the
primary product in demand. A low cost retail
solution was implemented by working with another business
with complementary products and a seven day work week.
Product displays of visual lighting effects gave customers
a hands on opportunity to see for themselves the profound
effects different types of lighting had. Word of
mouth of the display plus cooperative advertising and
articles about the business worked synergistically to
lower overall marketing costs per unit sold.
