A well known and respected Internet and New Media firm needed
help in getting their technical services promoted in front of a
business audience that would understand the need for their
product and be in a position to drive the purchasing decision
for their firm. While the firm maintained existing
marketing management who developed both company branding and
product branding, the firm lacked the full time internal
resources to develop a public relations and promotional
campaign.
Solution:
Cultural Marketing
Communications professionals
first identified the core competencies
of the key management, and determined that the President of
this Internet company was a dynamic public speaker who was
flexible about delivering customized speaking engagements.
Targeted business channels were identified that matched both the
firm's
developmental product competency and market opportunities. Staff
professionals worked
to develop speaking engagements for these business channels and
to develop strategic business contacts for the client.
