Problem:

Case management software by software development firm Needles specializes  in providing workflow solutions to professional service organizations.  Case management software is used by attorneys seeking to maximize profits and maintain efficient and effective service organizations.  All aspects of a case is tracked within the software, including documents received, phone calls incoming or outgoing, accounting issues, dockets and other deadlines, as well as email and document management.

Needles was the first US software company to provide law firm case management software, in  1984.  After a website redesign, the website could not be found on Google and performed poorly on other search engines.   

Solution:

Cultural Marketing PR evaluated the website architecture for necessary structural changes, and initialized the site with search engine techniques so that prospective clients can now more easily find them on the search engines.  The site has reached a page one ranking for its signature area of service on the major search engines.