What is "PR" or Public Relations?

Integrated Public Relations is also about building trusted relationships with your stakeholders.  Building brand loyalty is one of the guiding principles of integrated marketing because it helps gain awareness, and build relationships between consumers and brands.  The principle function of integrated public relations is the communication of credible information, sponsorship of relevant events that support the organization’s goals and mission, and the support of causes that benefit society. 

Public relations works from a broader perspective than what is used for product marketing, by also addressing all the stakeholders whose support is needed for the company to achieved business goals.  These include but are not limited to current consumers.  They can also include employees, shareholders, and the communities where your company does business in.

What is the difference between the functions of Advertising and Public Relations?

Advertising provides a visual or audible “image” that lets the public know that you have a product for sale, the features of your product, creates an image of product or business and/or current promotions.  From a business perspective, it is a predetermined and controlled message. 

Public relations is delivered by an objective third source, usually a journalist or broadcaster.  Public relations can unfold over time and be designed to work with advertising, marketing promotions and other creatives.  The focus of public relations is on the credentials of the medium and the quality of the news value.  Because public relations involves the media covering a story, these stories can live on for a very long time. 

What is the difference between “Publicity” and “Public Relations?”

Publicity is about getting attention, and is a one-way relationship between the client and their target audience.  Integrated Public Relations is a mutual relationship between clients and their stakeholders and target publics, which allows for the development of a long-term consumer relationship.