Cultural Marketing Communications professional services

Cultural Marketing Communications is a marketing strategy and public relations consultancy in Chicago, Illinois.  We develop business and marketing plans and campaigns for niche and general market businesses by integrate customized strategic solutions from service areas that include:

• Consumer Behavior Studies
  • User Needs Analysis
  • Retail shopping studies and customer observationals
  • Buying behavior research
  • Focus Groups
    • Survey instrument development
    • Statistical analysis and data collection
  • Market Research, secondary and primary
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• Strategic Public Relations
  • Marketing or PR Plansbook and campaign creation
  • Identify key stakeholders, including target market
    • Purchase influencers
    • Opinion leaders
    • Secondary or indirect markets
  • Target market psychographics research
    • Primary and/or secondary research
    • Buying and consumer behavior aspects of your market
  • Defining marketing strategy objectives and messaging
  • Develop strategic plan for promotions, media relations and other creative execution.
  • Develop key Marketing Communications collateral:
    • Company backgrounders
    • Whitepapers
    • Case papers
    • Company management bios
    • AP style press releases
    • PSAs
  • Media relations list development
  • Key media relations contact planning
  • Brand launches, development and management
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• Internet marketing and e-Strategy development
  • Web content development
  • Search Engine Optimization
  • Strategic alliance development
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• Ethnic marketing
  • Asian American
  • Hispanic
  • African Americans
  • Native Americans
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• Product Placement
  • Hollywood / Celebrity Award Shows
  • Hollywood / Celebrity Gift Baskets
  • Music Award Shows
  • Popular Culture / Ethnic product associations