Crisis Management and Media Monitoring

Crisis or Reputation Management is best handled by a proactive approach to learning what people are saying about your company, products and services.  This is done by performing media monitoring.  Online media monitoring looks at not only what the press is saying about you on the Internet, but what is 'brewing' in Internet forums and blogs. 

The reason these types of communications should be of interest to companies and organizations is because the attitudes, emotions and content conveyed in these communications reflect public and customer perception of what your company stands for, your reputation and areas of potential business opportunities as well as problems that need to be addressed. 

Opportunities for creating online relationships can provide valuable and candid information about your organization's products, services, opportunities for enhancements and new offerings as well as supporting customer advocates and fans that traditional market research may take much longer to uncover. 

Media Monitoring

Media monitoring is tied to the public policy model related to issues.  By monitoring the media, companies and organizations know what organizations, interest groups, and the government and any other stakeholder is saying about them.  This is important for a company or organization so that they can manage the relationship in a way that aligns their organizational objectives to be consistent with (versus at odds with) their strategic audience. 

Media monitoring also gives your organization information about your customers and detractors, providing information about areas in your company that need to be addressed before they become major issues both in the local and national media, or receiving the attention of government. 

Media monitoring also helps your organization identify looming crisis’s so that you can develop plans to address these before they hit traditional media or turn into national policy issues.