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What to look for when choosing an SEO consultancy?
First and foremost, look for
a consultancy where the person dedicated to your company
project will be your primary contact. For this
reason, boutique firms often offer a much higher level of
service, because you are dealing with the person who is
doing the work, not someone who is hired to do it and is
several levels below your client services director.
A key component that any SEO
consultancy should have is knowledge of why they should
not use "black hat" methods. While many of these can
give quick results, in the mid range and long run, they
often have disastrous, where companies may end up being
banned from the Search Engine.
Ask for a proposal.
Your proposal should convey an understanding by the SEO or
marketing consultancy that they understand the jist of
what it is that your company sells or provides.
Avoid any firm that makes
flat out promises that they'll get your organization to
"position 1 in x days." They may or may not make
good on this promise, and often it is done via black hat
methods.
Solutions should be customized to the client, not a
template that plugs your company name in and churns out
solutions that are cookie cutter generated. The
solutions that your providers give you should answer
these issues:
Search Engine Optimization:
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